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1 - 6 of 6 results
How utilities can accelerate the EV revolution
Currently, less than 3% of households own an electric vehicle (EV). But what can utilities do to accelerate EV adoption? We think approachable advertising and strategic segmentation are the best places to focus your EV efforts.
Connect with utility customers like they’re an audience of one
During COVID-19, utilities have the unique opportunity to improve how they engage with customers in a more personal and proactive way. Utilities can use quantitative and qualitative data to understand their customers as individuals—or as an audience of one—and predict which actions they’ll take.
How the 2020 E Source Forum helped utilities address their biggest challenges
As we look back on the 2020 E Source Forum, one theme stands out: change. We not only hosted the first virtual E Source Forum but also hosted the biggest Forum yet and amid COVID-19 and a changing economic and political climate. Find out which sessions were the biggest hits among utility attendees.
E Source and Claritas join forces to help energy and water companies create more-powerful marketing campaigns through superior customer data
E Source will use Claritas’s PRIZM® Premier segmentation tool to help its clients identify and reach the right customers with the right offerings
This press release announces a new partnership between E Source and Claritas that will help energy and water utilities enhance traditional program designs and create powerful, targeted marketing campaigns.
What utilities can do to positively affect their communities post-COVID-19
It’s time for utilities to start planning for business post-COVID-19. You’ve already responded quickly to the COVID-19 crisis, and are continually promising the safe distribution of electricity, natural gas, and water into customers’ homes and businesses. But what should you do now?
Redefining the low-income customer experience
<p>Join us for this one-hour web conference to learn how companies use market research, segmentation, customer journey mapping, innovative marketing techniques, and internal alignment to better understand and support low-income customers.</p>