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11 - 15 of 15 results
What utilities can do to positively affect their communities post-COVID-19
It’s time for utilities to start planning for business post-COVID-19. You’ve already responded quickly to the COVID-19 crisis, and are continually promising the safe distribution of electricity, natural gas, and water into customers’ homes and businesses. But what should you do now?
Applying an Audience of One approach to better understand and serve LMI customers
The E Source Audience of One approach helps utilities build relationships with customers on an individual basis, connecting the right programs to the right audience by understanding behavior. Join us to see how we used this approach to design solutions for low- and moderate-income (LMI) customers.
Next-generation programs for an equitable clean-energy future
Join us in this webinar to learn how you can use a data-driven approach to build cost-effective programs that deliver on the vision of a clean-energy future.
Use microtargeting techniques to achieve your energy-efficiency goals
COVID-19 has shaken up your customers; they don’t look the same as they did six months ago. To make sure your demand-side management programs achieve your savings goals, you’ll need to resegment your residential customers. Join us to learn how E Source and Claritas can help.
Redefining the low-income customer experience
<p>Join us for this one-hour web conference to learn how companies use market research, segmentation, customer journey mapping, innovative marketing techniques, and internal alignment to better understand and support low-income customers.</p>