NOTE: This event has already taken place. See below for recording and event description.

Baseball season is upon us, and it offers a great metaphor for the utility industry. Two decades ago, baseball started making data-driven decisions, and that changed the game. OneInform is doing the same for utilities. Sabermetrics helped Oakland A’s manager Billy Beane build a highly cost-effective team. Similarly, OneInform takes a customer-centric approach to developing the next generation of programs needed for our clean-energy future. E Source has the playbook to apply data-science to value, acquire, and optimize customer-resource capabilities through a portfolio of programs that serve the specific needs of all your customers while managing a clean energy grid.

OneInform is already delivering results for our utility clients. For example, using OneInform, one utility learned that 14% of its customers represent 60% of the opportunity to achieve its program’s goal. After adjusting the offering to appeal to the most-suitable customers, the previously underperforming program is now on track to meet its goals.

Join this webinar to learn how OneInform helps utilities succeed in the clean-energy game by securing cost-effective customer resources that are as reliable as a power plant with the precision to be called at a local feeder level. With the right combination of programs in their portfolios, utilities can accelerate clean energy in a way that’s equitable for all customer groups.

You’ll learn:

  • How DTE Energy is taking a data-driven approach to its program portfolio for small and midsize businesses
  • How Los Angeles Department of Water and Power (LADWP) uses data to serve low-income customers
  • How Portland General Electric is using data to identify which customers are the best overall fit for specific programs, not just based on who will enroll but who will deliver energy impact


Tom Martin, managing director, Data Science, E Source


Jeremy Cappello, energy waste reduction program lead – small, medium business, DTE Energy
Erin Carone, senior utility services specialist, LADWP
Kathy Wagner, product manager, demand response, Portland General Electric

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