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1 - 9 of 9 results
How can you communicate support for solar while being realistic about its costs?
An Ask E Source answer
Is there a way to tout your utility's support for solar without turning customers off by explaining the overall system costs? We share insights from our research into customer perceptions of their utility's support for solar, solar website best practices, and what messages resonate with customers.
Which customers are likely to buy an EV within the next five years?
Findings from the 2023 Electric Vehicle Residential Customer Survey
Utilities need to know more about future EV buyers to design effective marketing campaigns that reach them. Our latest report delivers insights on the next wave of EV buyers.
How our heartbeats can help create better EV ads
Immersion Neuroscience and behavior change
In this episode of PowerTalking, we hear from Laura Beavin-Yates of Immersion Neuroscience and E Source’s Rachel Cooper to learn about an exciting collaboration that produced guidance for using ads and messaging to change consumer behavior around EV adoption.
Achievements in Utility Customer and Employee Experience: 2019 winners
E Source Forum 2019 speaker interview
After the Achievements in Utility Customer and Employee Experience session, ComEd's Arielle Resol talked about how the utility uses virtual reality modules for employee training and how the program helped increase employee satisfaction.
Taking a stance: How carbon-free commitments affect your brand and your business
E Source Forum 2019 speaker interview
After her 2019 Forum session, we asked Idaho Power’s Melissa Thom a few questions about her presentation. She discussed how she manages her utility’s social media, including dealing with mixed opinions on carbon reductions and integrating customer feedback.
BTM your way: Messaging and positioning of utility BTM programs
Utility marketplaces are often the first place utilities go when exploring beyond-the-meter services, and it’s important to maximize the success of these marketplaces as a proving ground for future services. This assessment is meant as a first step in understanding what practices work well.
Using data to help LMI customers
E Source has been working with three utilities and the Edison Electric Institiute to use the E Source Audience of One solution to precisely identify cohorts within the low- and moderate-income (LMI) population and align those cohorts with specific treatments and engagement approaches.
Improving your customers’ outage experience
An exchange for members of the Tennessee Valley Public Power Association
An electric outage is a moment of truth for utilities and their customers. Join this exchange to learn how to transform an outage from an experience that dissatisfies customers to one that builds greater satisfaction and loyalty.
Next-generation programs for an equitable clean-energy future
Join us in this webinar to learn how you can use a data-driven approach to build cost-effective programs that deliver on the vision of a clean-energy future.