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11 - 19 of 19 results
Taking a stance: How carbon-free commitments affect your brand and your business
E Source Forum 2019 speaker interview
After her 2019 Forum session, we asked Idaho Power’s Melissa Thom a few questions about her presentation. She discussed how she manages her utility’s social media, including dealing with mixed opinions on carbon reductions and integrating customer feedback.
What can storytelling do for your brand and business?
E Source Forum 2019 speaker interview
How can you tap into the power of storytelling to connect customers with your brand in meaningful, lasting, and valuable ways? This session focused on the types of stories utilities can tell and how to deliver them to customers and the public.
Forum Video: SaskPower's Winning Combo of Analog and Digital Marketing
At the 2017 E Source Forum, Todd Lazurca, manager of communication services at SaskPower, talked about blending analog and digital content to create experiences for customers. Watch a video excerpt of Lazurca's Forum session to learn more about the utility's successful safety campaigns.
Huntsville Utilities Knows How to Win Back Customers
When Huntsville Utilities’ customers began driving to its office because it was quicker than calling customer service, the utility knew it needed to make some changes. Customer service manager Kim Torres explains the tactics Huntsville Utilities used to rebuild its relationship with customers.
Successful strategies for technology implementation communications
Implementing a new business technology is a complex process. It can include several systems and many intricacies. But communication and education are two factors that heavily influence overall success. Join us to learn how E Source can help your team implement a successful communications strategy.
Improving your customers’ outage experience
An exchange for members of the Tennessee Valley Public Power Association
An electric outage is a moment of truth for utilities and their customers. Join this exchange to learn how to transform an outage from an experience that dissatisfies customers to one that builds greater satisfaction and loyalty.
Brand storytelling on social media
An exchange for members of the Tennessee Valley Public Power Association
Storytelling is a powerful method for engaging customers, and social media is an effective channel to tell those stories about your brand. Join this exchange to learn about social media trends and industry best practices for storytelling.
E Source Digital Strategy Summit for the Tennessee Valley
E Source is putting on a two-part event to help utilities in the Tennessee Valley improve their digital strategy. Join our experts and your peers to learn how to create a killer social media presence and optimize your websites to best serve customers
Empathy and energy: A frank discussion with crisis communications experts
It’s more important than ever to get your crisis communications right. Join us to hear from crisis communications experts, who will explain how to develop messages that will cut through the clutter and how to deliver actionable information for the public.