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71 - 78 of 78 results
Use microtargeting techniques to achieve your energy-efficiency goals
COVID-19 has shaken up your customers; they don’t look the same as they did six months ago. To make sure your demand-side management programs achieve your savings goals, you’ll need to resegment your residential customers. Join us to learn how E Source and Claritas can help.
Empathy and energy: A frank discussion with crisis communications experts
It’s more important than ever to get your crisis communications right. Join us to hear from crisis communications experts, who will explain how to develop messages that will cut through the clutter and how to deliver actionable information for the public.
Why and how you should pursue beneficial electrification
If done correctly, electrification can reduce carbon, lower rates and costs for consumers, and make the grid run more efficiently. Join us for the first web conference in our two-part series to learn why it's important to pursue a beneficial electrification strategy and how to do it right.
Social media roundup: Q4 trends from the top-performing utility posts
Utilities should track social media metrics to see how often people interact with their content and how aware customers are of utility offerings. Here are some trends from the past three months and an award-winning campaign by Alabama Power Company.
Social media roundup: Q3 trends from the top-performing utility posts
Utilities should track social media metrics to see how often people interact with their content and how aware customers are of utility offerings. Here are some trends from the past three months and an audience-centric strategy from ComEd.
A comprehensive guide to the Forum 2024 agenda
E Source Forum planning is underway, and we have some exciting changes to the agenda this year! In this blog, we describe the new topical tracks and highlight a session from each. Check out the agenda and start planning your personal Forum experience today.
Social media roundup: Q2 trends from the top-performing utility posts
Utilities should be tracking social media metrics to see how often people interact with their content and how aware customers are of utility offerings. Follow along to learn about the top trends from Q2 and how you can keep up with utility social media trends month to month.
Social media roundup: First-quarter trends from the top-performing utility posts
Utilities should be tracking social media metrics to see how often people interact with their content and how aware they are of the utility’s offerings. We publish a monthly report that tracks over 150 utility social media accounts and are highlighting the top trends in a quarterly blog post.