The E Source 2021 Social Media Survey uncovered the social media strategies, support structures, and approaches to content creation of nearly 30 utilities. In this summary of some key results, learn about the goals utilities have for social media and how they organize their social media efforts.
Consulting case study
Learn how ComEd partnered with E Source Management Consulting to optimize the new-construction process and experience for residential customers who are building or renovating a home.
Utilities can submit print, radio, TV, outdoor, and digital ads
This press release announces the opening of the 2021 E Source Utility Ad Awards Contest. This year, E Source is looking for utility ad campaigns that have generated results—such as increased brand awareness, website traffic, and program participation—while also being creative.
View the winners of the 2019 E Source Utility Ad Awards Contest.
BGE, Enbridge Gas, LG&E and KU, PEPCO Holdings Inc., Southern California Gas Co., and WPPI Energy take top honors
This press release announces the winners of the 2020 E Source Utility Ad Awards Contest. We recognized this year’s top utilities for creativity as well as demonstrated success in areas such as increased brand awareness, website traffic, and program participation.
Project for Colorado Energy Office will help state meet goal of nearly 1 million EVs on the road by 2030
This press release describes the research E Source conducted for the Colorado Energy Office. The Colorado Electric Vehicle Education and Awareness Roadmap identifies barriers to electric vehicle adoption and highlights messaging strategies that will help the state overcome such hurdles.
E Source Forum 2019 speaker interview
After her 2019 Forum session, we asked Idaho Power’s Melissa Thom a few questions about her presentation. She discussed how she manages her utility’s social media, including dealing with mixed opinions on carbon reductions and integrating customer feedback.
E Source Forum 2019 speaker interview
How can you tap into the power of storytelling to connect customers with your brand in meaningful, lasting, and valuable ways? This session focused on the types of stories utilities can tell and how to deliver them to customers and the public.
Hawaiian Electric Co., Southern California Gas Co., NB Power, JEA, Enbridge Gas Capture Top Rankings
This press release announces the winners of the 2019 E Source Utility Ad Awards Contest.
An Ask E Source answer
We reveal how utilities handle email inquiries by citing examples, best practices, and market research. We also identify a few third-party vendors that utilities can use for email management.
