Forum keynote speaker Quinn Parker on what it means to operationalize equity
Quinn Parker, founder and CEO of Encolor, closed out E Source Forum 2022 by defining what it means to operationalize equity in utility programs. Here are three actions you can take at your utility to make your programs more equitable.
In this episode of PowerTalking, Dr. Tony Reames, senior adviser of energy justice at the US Department of Energy, and Ben Nathan, lead analyst for E Source Customer Energy Solutions, discuss how energy equity can benefit utilities, cities, and their customers.
During COVID-19, utilities have the unique opportunity to improve how they engage with customers in a more personal and proactive way. Utilities can use quantitative and qualitative data to understand their customers as individuals—or as an audience of one—and predict which actions they’ll take.
Project for Colorado Energy Office will help state meet goal of nearly 1 million EVs on the road by 2030
This press release describes the research E Source conducted for the Colorado Energy Office. The Colorado Electric Vehicle Education and Awareness Roadmap identifies barriers to electric vehicle adoption and highlights messaging strategies that will help the state overcome such hurdles.
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From model homes showcasing the latest efficiency technologies to community events, exhibits, website articles, social media posts, and statewide school curricula, utilities use old-school and new-school methods to teach customers about energy efficiency.
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Community-based marketing and events are effective ways to engage your business customers. In this answer, we explain the benefits of community-based marketing, show you how to expand your multichannel marketing approach and use testimonials, highlight utility examples, and make recommendations.
Key findings and recommendations from the E Source multi-client study
Join us to learn about this landmark, energy assistance LMI customer journey mapping multiclient study, its key findings, and recommendations.
Implementing a new business technology is a complex process. It can include several systems and many intricacies. But communication and education are two factors that heavily influence overall success. Join us to learn how E Source can help your team implement a successful communications strategy.
“You won’t have to pay another energy bill again!” This kind of misleading statement has been used by door-to-door salespeople to make a rooftop solar sale to a customer who can’t carry the investment. Join us for this webinar to learn more and what can be done to prevent misinformation.
It’s more important than ever to get your crisis communications right. Join us to hear from crisis communications experts, who will explain how to develop messages that will cut through the clutter and how to deliver actionable information for the public.
