Customers want emails from you but how can you make sure your emails stand out in their overflowing inboxes? Learn the best ways to design engaging emails and newsletters, see utility examples from E Source Energy AdVision, and benchmark your performance against Questline’s energy industry data.
To best serve low- and moderate-income (LMI) customers, utilities need to understand them at a granular level. Data science and ethnography can help us treat LMI customers as an Audience of One so we can develop holistic, equitable solutions that will address the root causes of LMI challenges.
In this episode of PowerTalking, Dr. Tony Reames, senior adviser of energy justice at the US Department of Energy, and Ben Nathan, lead analyst for E Source Customer Energy Solutions, discuss how energy equity can benefit utilities, cities, and their customers.
E Source is now accepting submissions for the top utility advertising campaigns
This press release announces the launch of the 2022 E Source Utility Ad Awards Contest. The annual contest recognizes and rewards creative excellence in utility advertising and is open to any electric, gas, or water utility located in the US or Canada.
Redesign of tool offers better searchability and improved submission process
This press release announces the release of the newly redesigned E Source Energy AdVision. It’s now easier than ever for members of the E Source Residential Marketing Service, Business Marketing Service, and Corporate Communications Service to search for and view more than 6,700 utility ads.
Utilities are evolving how they view and understand customers. We’ve come a long way from calling customers ratepayers and are on the journey to an Audience of One approach. Learn how E Source can help you match the right offer to the right customer at the right time to maximize adoption.
An E Source white paper
Diversity, equity, and inclusion isn’t a new concept for utilities, but there is a new energy equity movement sweeping the utility industry. In this white paper, we present our energy equity framework that will benefit customers, utilities, and underserved communities.
This press release announces the acquisition of AAC Utility Partners, a leader in CISs and other critical operational systems. With this acquisition, E Source can now partner with utilities to successfully deliver operational systems and fully leverage the cloud and predictive data science.
Immersion Neuroscience and behavior change
In this episode of PowerTalking, we hear from Laura Beavin-Yates of Immersion Neuroscience and E Source’s Rachel Cooper to learn about an exciting collaboration that produced guidance for using ads and messaging to change consumer behavior around EV adoption.
Utility marketing and communications professionals can submit their ad campaigns to the annual E Source Utility Ad Awards Contest. The results are shown in E Source Energy AdVision, which contains thousands of utility ads, and includes information on campaign goals, strategies, and results.
