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One of the key elements that utilities need to incorporate into their design-thinking strategy is a customer-first mentality. By putting customers first as you design new products and services for them, you'll be more successful.
Utilities have significantly increased demand-side management (DSM) program spending in the past decade, but based on market data found in E Source DSM Insights, we expect overall spending to decrease from 2018 through 2020.
Every new technology must cross the “chasm of death” before it can take off and penetrate the market at scale, according to Brian Barnacle of Energy Solutions. Watch this excerpt from the 2017 E Source Forum to learn more about the difficulties and opportunities associated with market development.
Sign up for E Source's upcoming bill redesign web conference on June 26, 2018, to learn how to better design your utility bill to serve customers' needs. We'll discuss our recent ethnographic market research, customer-centric design-thinking approaches, and more.
E Source hosted over 160 utility innovators in Seattle, Washington, in early April for a conference focused on moving ideas into action. We got the chance to discuss common barriers to innovation and to collaborate with peers on how to overcome those barriers.
Integrate these key approaches when designing programs, products, and experiences
E Source and partner Egg Strategy identified five design elements that are crucial to include when designing residential programs, services, and experiences. Incorporating these elements will make your products and services more attractive to customers and boost program engagement and retention.
In-context research is the best way to build empathy and a high-fidelity understanding of how people interact with your offerings and what drives their preferences. In this Forum 2017 video excerpt, Tom Rosholt of Morspace Inc. talks about why utilities need to implement an empathetic approach.
This E Source market research study provides utilities with critical customer insights as they consider changes to residential rate structures and pricing options.
An E Source white paper
E Source has been collecting information about demand-side management (DSM) program performance to answer powerful questions about the industry as a whole. We're addressing big-picture questions about our industry by taking a data-driven approach to industry analysis and benchmarking.
Save the date for the 2028 E Source Forum.