7 steps for building your utility’s content strategy
How our heartbeats can help create better EV ads
Host Bryan Jungers, director of mobility at E Source, talks with Laura Beavin-Yates, vice president of customer success for Immersion Neuroscience, and Rachel Cooper, director of E Source Market Research, to learn about a collaboration between Immersion Neuroscience and E Source that produced some exciting and useful results.
Why energy equity is a win-win for utilities, cities, and customers
Diversity, equity, and inclusion isn’t a new concept for utilities, but there’s a new energy equity movement sweeping the utility sector. Who better than Dr. Tony Reames, senior adviser of energy justice at the US Department of Energy (DOE) to explain how energy equity can benefit utilities, cities, and customers.
How PG&E applied findings from the E Source Website Benchmark study to achieve digital equity
E Source 2023 Utility Ad Awards Contest is now open
E Source, the data authority for the utility industry and enabler of the About E Source, just announced the launch of the 2023 Utility Ad Awards. The annual contest recognizes and rewards creative excellence in utility advertising. The contest is now open and accepting entries until May 12 from any electric, gas, or water utility located in the US or Canada.
Using data-driven insights to design a meaningful payment assistance campaign for LMI customers
5 tips for an effective communication strategy
When it comes to customer experience, communication and engagement are two factors that heavily influence overall success. It’s important to keep this in mind so your campaigns don’t fall flat. For example, implementing a new business technology, like a customer engagement platform, can be a complex process that affects staff and customers. But a well-designed communication campaign that includes effective customer engagement and organizational change management activities can help the implementation go smoothly.
Announcing the winners of the E Source 2023 Utility Ad Awards Contest
E Source is pleased to announce the winners of the 15th annual Utility Ad Awards. During a special session at the E Source Forum 2023, the winning utilities displayed their impressive results related to brand awareness, website traffic, and program participation.
E Source commits to helping utilities address energy affordability and equity challenges for vulnerable customers
E Source is pleased to announce the launch of its Affordability and Equity practice. This new and unique offering merges best-in-class research and advisory capabilities with extensive, hands-on expertise. It also marshals the collective resources of the company, including breakthrough data science and implementation services, to help utilities navigate complex affordability and equity challenges and better serve vulnerable customers and communities.