If you want to remain relevant and engage with your customers on social media platforms, you have to keep up with social media trends. But we know that’s a daunting task. So we did the work for you.
Hawaiian Electric Co., Southern California Gas Co., NB Power, JEA, Enbridge Gas Capture Top Rankings
This press release announces the winners of the 2019 E Source Utility Ad Awards Contest.
An Ask E Source answer
Wondering how to get your residential customers to save water? In this Ask E Source answer, we highlight several clever approaches, including those from SRP, Fort Collins Utilities, and Minnesota Energy Resources. We also include social media posts and utility web pages that will inspire you.
An Ask E Source answer
Community-based marketing and events are effective ways to engage your business customers. In this answer, we explain the benefits of community-based marketing, show you how to expand your multichannel marketing approach and use testimonials, highlight utility examples, and make recommendations.
In May 2019, we brought Tennessee Valley utility peers together for a day of collaboration focused exclusively on your LPC, your customers, and the changes taking place across the utility industry. Download the presentations from the event.
This press release announces the opening of the 2019 E Source Utility Ad Awards Contest. This year, E Source is looking for utility ad campaigns that have generated results—such as increased brand awareness, website traffic, and program participation—while also being creative.
An Ask E Source answer
In this answer, we reveal how to overcome customer barriers to paperless billing and showcase a number of examples of effective marketing strategies.
At the 2017 E Source Forum, Todd Lazurca, manager of communication services at SaskPower, talked about blending analog and digital content to create experiences for customers. Watch a video excerpt of Lazurca's Forum session to learn more about the utility's successful safety campaigns.
PNM, Duke Energy, SMUD, ComEd capture top rankings
This press release announces the winners of the 2018 E Source Utility Ad Awards Contest.
Every new technology must cross the “chasm of death” before it can take off and penetrate the market at scale, according to Brian Barnacle of Energy Solutions. Watch this excerpt from the 2017 E Source Forum to learn more about the difficulties and opportunities associated with market development.
