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11 - 15 of 15 results
The demand-side management customer journey for income-qualified customers: An E Source multiclient study
Join us to learn about a new multi-client study that uses customer journey mapping to better understand and improve the income-qualified customer experience of demand-side management (DSM) programs.
The demand-side management customer journey for income-qualified customers: An E Source multi-client study
Join us to learn about a new multi-client study that uses customer journey mapping to better understand and improve the income-qualified customer experience of demand-side management (DSM) programs.
Using data to help LMI customers
E Source has been working with three utilities and the Edison Electric Institiute to use the E Source Audience of One solution to precisely identify cohorts within the low- and moderate-income (LMI) population and align those cohorts with specific treatments and engagement approaches.
Energy in the context of low-income customers' lives: Insights from E Design 2020 ethnographic research
<p>Low-income customers have a lot on their plate, and they&#039;re not thinking about (and often don&#039;t know about) the energy-related services utilities can offer them. Through this web conference, you&#039;ll encounter video and audio clips of low-income customers talking about their energy challenges.</p>
Redefining the low-income customer experience
<p>Join us for this one-hour web conference to learn how companies use market research, segmentation, customer journey mapping, innovative marketing techniques, and internal alignment to better understand and support low-income customers.</p>