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1 - 4 of 4 results
Treat customers as an Audience of One to maximize program success
Utilities are evolving how they view and understand customers. We’ve come a long way from calling customers ratepayers and are on the journey to an Audience of One approach. Learn how E Source can help you match the right offer to the right customer at the right time to maximize adoption.
Humans versus machines
Debating data science and ethnographic research
In this episode of PowerTalking, we hear from Ted Schultz, E Source CEO, and Adam Maxwell, a managing director of E Source Management Consulting, as they compare the merits of ethnographic research and data science.
What are best practices for developing customer personas?
An Ask E Source answer
In this Ask E Source answer, we share best practices for developing focused and broad customer personas within a utility.
Using data to help LMI customers
E Source has been working with three utilities and the Edison Electric Institiute to use the E Source Audience of One solution to precisely identify cohorts within the low- and moderate-income (LMI) population and align those cohorts with specific treatments and engagement approaches.