Utility and customer strategies for wildfire mitigation and readiness
Learn how you can improve customer experience and reduce wildfire risk by openly communicating with your customers about your utility’s wildfire safety plans. Show customers what you’re doing to prevent fires and empower customers to do their own wildfire mitigation and preparation.
Read the submission terms for the E Source Utility Ad Awards Contest.
Energy efficiency is always in season. But when extreme high and low temperatures hit in summer and winter, utilities’ messaging machines go into overdrive. Check out our tips for designing seasonal messaging that connects with all customers.
Effective customer-centric communication strategies for reaching LMI customers
By understanding customers’ emotions at different billing touchpoints, your team can better communicate about high bills, rate increases, and billing assistance programs. In this report, we offer tips to create more-empathetic messaging in bill communications to low- and moderate-income customers.
An Ask E Source answer
We offer tips on how residential customers can lower their energy use and save money on heating this winter. We cover measures that customers can do themselves to keep heat in and the cold out. And we list other measures that contractors can do for them.
Host Bryan Jungers welcomes to the podcast E Source Data Science colleagues Josh Denzler, director of sales innovation, and Devon Grodkiewicz, solutions adviser. They discuss the challenges utilities face in storm planning, response, and recovery as storms are becoming more frequent and more severe.
Utility professionals gathered at the E Source Forum 2023 to take part in marketing and communications sessions. Topics of discussion included engaging low-income customers, shaping campaigns with market research data, maintaining business customer relationships, and holding customers' attention.
View the winners of the 2022 E Source Utility Ad Awards Contest.
Ameren Illinois, BGE, FirstEnergy, LG&E and KU, Tampa Electric, and Tennessee Valley Authority earned top honors
This press release announces the winners of the 2023 E Source Utility Ad Awards Contest. E Source recognized winners for generating impressive results in brand awareness, website traffic, and program participation, while maintaining an innovative design.
Implementing a new business technology can be a complex process that affects staff and customers. But a well-designed communication campaign that includes customer engagement and organizational change management activities can help the implementation go smoothly. Check out our five tips for success.
