At the 2017 E Source Forum, Todd Lazurca, manager of communication services at SaskPower, talked about blending analog and digital content to create experiences for customers. Watch a video excerpt of Lazurca's Forum session to learn more about the utility's successful safety campaigns.
PNM, Duke Energy, SMUD, ComEd capture top rankings
This press release announces the winners of the 2018 E Source Utility Ad Awards Contest.
The market for smart speakers and virtual assistants is booming. For utilities, voice-control devices are worth paying attention to because of the smart home interconnectivity they enable as well as the unique marketing and communications opportunities they provide.
The market for smart speakers and virtual assistants is booming. For utilities, voice-control devices are worth paying attention to because of the smart home interconnectivity they enable as well as the unique marketing and communications opportunities they provide. Learn more in our white paper.
Utilities have significantly increased demand-side management (DSM) program spending in the past decade, but based on market data found in E Source DSM Insights, we expect overall spending to decrease from 2018 through 2020.
Every new technology must cross the “chasm of death” before it can take off and penetrate the market at scale, according to Brian Barnacle of Energy Solutions. Watch this excerpt from the 2017 E Source Forum to learn more about the difficulties and opportunities associated with market development.
Sign up for E Source's upcoming bill redesign web conference on June 26, 2018, to learn how to better design your utility bill to serve customers' needs. We'll discuss our recent ethnographic market research, customer-centric design-thinking approaches, and more.
Part of the Next Generation of Energy Savings project
Since Thomas Edison's incandescent lamp became commercially available more than a century ago, technological advances and federal regulations have shaped lighting's path. Our infographic shows you the journey, including major milestones, where the market is now, and where it's headed.
In-context research is the best way to build empathy and a high-fidelity understanding of how people interact with your offerings and what drives their preferences. In this Forum 2017 video excerpt, Tom Rosholt of Morspace Inc. talks about why utilities need to implement an empathetic approach.
Highlights from the 2017 Utility Solar Website Benchmark
Struggling to reach residential customers with your solar information? Check out our e-book, with data from our 2017 Utility Solar Website Benchmark, for some examples of what you should and shouldn't do to design and market your solar website.
