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1 - 10 of 26 results
How can you communicate support for solar while being realistic about its costs?
An Ask E Source answer
Is there a way to tout your utility's support for solar without turning customers off by explaining the overall system costs? We share insights from our research into customer perceptions of their utility's support for solar, solar website best practices, and what messages resonate with customers.
Are utilities giving employees brand-affiliated social media handles?
An Ask E Source answer
We look at data from the E Source 2016 Social Media Survey and highlight what types of employees have brand-affiliated handles for social media outreach.
How should we communicate about our transition to renewables?
An Ask E Source answer
Are you starting to shift to renewables but don't know how to tell customers that the transition takes time? Take a look at our examples from utilities that use websites, white papers, social media, and TV ads to educate their customers about balancing resources on the grid.
How to tell customers you’re increasing rates without losing their trust
An Ask E Source answer
With the cost of energy rising, it’s time to rethink your rate communication strategy so you can offer customers proactive communications before rate increases show up on their bills. Communicate the news clearly and directly, and frame it as a story where your customers play a leading role.
How can residential customers lower their winter heating bills?
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We offer tips on how residential customers can lower their energy use and save money on heating this winter. We cover measures that customers can do themselves to keep heat in and the cold out. And we list other measures that contractors can do for them.
Should utilities accept cryptocurrency for customer bill payment?
An Ask E Source answer
To help you decide whether to start accepting utility bill payments via cryptocurrency, we examine the demand for this payment method among utility customers and the possible impacts of blockchain and cryptocurrencies on the energy industry.
What are best practices for noting gender in customer accounts?
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When a contact center representative (CSR) assumes a caller’s gender based on the sound of their voice, it can lead to confusion and poor customer service. Find out how to train your CSRs to be more gender inclusive and better support customers.
What are the best ways to communicate rate changes to utility customers?
An Ask E Source answer
With the cost of energy rising, it’s time to rethink your rate communication strategy so you can offer customers proactive communications before rate increases show up on their bills. Communicate the news clearly and directly, and frame it as a story where your customers play a leading role.
What energy-saving tips can help residential customers lower summer bills?
We give suggestions for how residential customers can save energy and lower costs during hot spells or the summer months. We have ideas for keeping the heat out, limiting activities that create heat, and efficiently using air conditioners.
How do you use customer testimonials to promote residential energy-efficiency programs?
An Ask E Source answer
Testimonials can be an authentic, empathetic, and trust-building tactic for reaching your customers. These utility examples and best practices will help you devise a plan for using testimonials to boost participation in your energy-efficiency programs.