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Energy AdVision
This robust database will change the way you develop your marketing campaigns. This first-of-its-kind, interactive, searchable database allows you to examine over 8,500 utility advertisements for all types of products, programs, and services.
Utility Ad Awards
Learn more about the E Source Utility Ad Awards.
Achievements in Customer and Employee Experience: 2025 honorees
We’re honoring the 2025 winners of the E Source Website Benchmark Award of Excellence and the Customer and Employee Experience Awards. These awards highlight utilities that create excellent experiences for their customers and provide a supportive and engaging workplace for their employees.
Omnichannel Survey
E Source assessed the omnichannel efforts of the utility industry across eight customer-facing channels. Our survey looks at the health and integration of those channels from a representative sample of US and Canadian residential customers and their utilities. E Source members can view the results.
How can you communicate support for solar while being realistic about its costs?
An Ask E Source answer
Is there a way to tout your utility's support for solar without turning customers off by explaining the overall system costs? We share insights from our research into customer perceptions of their utility's support for solar, solar website best practices, and what messages resonate with customers.
Jim Rogers Innovation Award
Learn more about the Jim Rogers Innovation Award, presented by E Source a utility executive who stands out for their passion for driving the energy industry to be more innovative, environmentally responsible, and customer-centric.
Are utilities giving employees brand-affiliated social media handles?
An Ask E Source answer
We look at data from the E Source 2016 Social Media Survey and highlight what types of employees have brand-affiliated handles for social media outreach.
How should we communicate about our transition to renewables?
An Ask E Source answer
Are you starting to shift to renewables but don't know how to tell customers that the transition takes time? Take a look at our examples from utilities that use websites, white papers, social media, and TV ads to educate their customers about balancing resources on the grid.
How to tell customers you’re increasing rates without losing their trust
An Ask E Source answer
With the cost of energy rising, it’s time to rethink your rate communication strategy so you can offer customers proactive communications before rate increases show up on their bills. Communicate the news clearly and directly, and frame it as a story where your customers play a leading role.
What do your residential customers think about electrification?
Insights from the 2024 Residential Electrification Survey
The E Source Residential Electrification Survey explores customer interest, readiness, and knowledge around electrification technologies. Learn what homeowners think about fuel-switching, what they understand about electrification, and what motivates them to buy new technologies.