Market research
Use our proprietary data and insights to better understand and interact with your customers
To enhance community relationships, achieve new savings, and lead carbon-reduction efforts, utilities need to think differently and make data work harder. Our people, research, and industry network give you actionable insights to do exactly that.
Through proprietary market research, benchmarking, and assessments, we help you:
- Understand your customers. Analyze behaviors, needs, and beliefs to design programs and outreach from the customer perspective.
- Make smarter decisions. Replace assumptions with primary research and internal metrics benchmarked across the utility sector.
- Learn from the best. Discover what peer utilities are doing, who’s leading the industry and why, and how to build a business case for change.
- Improve satisfaction. Design customer-centric initiatives that measurably improve outcomes and interactions.
What we’re working on
This timeline outlines the plan for our 2026 market research projects and dashboards. More information about the studies is available from the topical sections below.
Requires participation from utilities, such as providing a customer list or completing a survey. VOC = voice of the customer. VOU = voice of the utility.
Q1 2026
Business Customer Satisfaction Study | VOC
Claritas Energy Behavior Track | VOC
Website Benchmark (secure features) | VOC
Quarterly pulse surveys | VOC
Q3 2026
US Residential Customer Insights Center | VOC
DER Insights Center—US | VOC
Customer Experience and Brand Perceptions—US | VOC
Business Customer Satisfaction Study dashboard | VOC
NEW! Business Customer Insights Survey | VOC
Quarterly pulse surveys | VOC
Q2 2026
Electric Vehicle Residential Customer Survey | VOC
Utility DER Benchmark | VOU
Customer Experience Management Survey | VOU
Quarterly pulse surveys | VOC
Q4 2026
Business Customer Insights Center
Utility Campaign Metrics and Insights
State of Utility Customer Survey | VOC
Quarterly pulse surveys | VOC
Active market research studies
Take a look at some of our current and upcoming studies. See the complete list at Market research studies.
Examples of our work
Our team works as an extension of yours. Lean on us to support you with our existing insights, or have us field a customer study in your service territory. Check out some of our recent survey results.
What we offer
We know your resources and time are limited. It may feel impossible to collect and analyze all the data required to design customer-centric initiatives. Our team of seasoned market research experts is here to help. Our reputable, industry-leading market research will help you solve problems with data instead of assumptions.
Subscribe today to receive study results, replicate our voice-of-the-customer surveys in your service territory, and connect with an expert for advisory and iterative market research support when needed:
Research and analytics
Based on their Research and Analytics service subscriptions, E Source members can access our market research insights today.
Stand-alone subscription
Not a member? Not a problem! Purchase a stand-alone subscription to the E Source Market Research Service to access our insights today.
We’re on your team
Provide your email address and we’ll schedule a time to discuss your needs.