Sam Freis has over 10 years of experience designing and conducting end-to-end research projects across academia, nonprofit, and tech sectors. Before joining E Source, she was an experience strategy analyst at a tech company where she worked on customer, user, and market research for in-flight Wi-Fi products. Sam received a BS in psychology from The University of Texas at Austin and an MA and PhD in psychology with a certificate in quantitative research for behavioral sciences from the University of Colorado Boulder.