Sam Freis
Topical Expertise
Customer experience (CX)Customer satisfaction (CSAT)Voice of the customer (VOC)
About the Author
Sam Freis brings more than 10 years of experience designing and leading end‑to‑end research projects across academic, nonprofit, and technology environments. Prior to joining E Source, she worked as an experience strategy analyst at a technology company, where she conducted customer, user, and market research to support in‑flight Wi‑Fi products. Sam holds a BS in psychology from The University of Texas at Austin and an MA and PhD in psychology, along with a certificate in quantitative research for behavioral sciences, from the University of Colorado Boulder.