Laura Bradford
Topical Expertise
Market researchSegmentationVendorsVoice of the customer (VOC)
About the Author
Laura Bradford brings more than five years of experience conducting quantitative survey research and has a background in psychological research. She adds valuable input into developing and executing the best methods for collecting high-quality data. In her current role with E Source, Laura oversees daily survey tasks like survey design, fielding, analysis, and reporting; programming; fielding; and response management for projects, including projects supporting Xcel Energy, Portland General Electric, and the California Public Utilities Commission. She also builds critical relationships with survey vendors and oversees data collection processes.