Use microtargeting techniques to achieve your energy-efficiency goals
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The winners of the 2020 E Source Utility Ad Awards Contest
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Top-notch smart city planning: Ruston’s holistic, inclusive, and digital results
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Next-generation programs for an equitable clean-energy future
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Working Together for an Equitable Energy Future
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Key learnings from the E Source Forum 2022
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Meet the E Source Mobility Service
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Fostering energy affordability and equity in the utility space
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Social media roundup: Q2 trends from the top-performing utility posts
Utilities should be tracking social media metrics to understand:
- How often people interact with their content
- How interested people are in their content
- How familiar their audience is with utility products, programs, and services
To stay on top of trends, we monitor over 150 utility social media accounts across the US and Canada and publish a monthly report for members of certain E Source subscriptions. We also publicly highlight some social successes in a quarterly blog post.
Innovative residential rate design and pricing
This E Source market research study provides utilities with critical customer insights as they consider changes to residential rate structures and pricing options. It delivers detailed data and segment-level information on customers' knowledge of and willingness to accept various rate structures; opinions on solar incentives and net metering; and interest in certain behind-the-meter technologies and associated pricing options.
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