Business Marketing Service
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E Source brings acquired brands under its umbrella, expands data science and consulting offerings for utilities and cities
Sannie Sieper | October 1, 2020
Utility-focused data science company E Source introduces its new logo and website, designed to bring its newly acquired companies under the E Source brand.
Press release
Top-notch smart city planning: Ruston’s holistic, inclusive, and digital results
Nicole Pennington | September 17, 2020
Many communities are interested in taking steps toward becoming an efficient and sustainable smart city, but the overwhelming technology options on the market today may be holding them back. During this webinar, we walked through one city's approach.
Online event
The electrification framework that benefits customers, the grid, and the planet
Luke Currin, Steven Day, Bryan Jungers, Bill LeBlanc, Ryan Odell, Jay Stein, Tim Stout, Kevin Andrews, Gabe Cuadra | September 8, 2020
Electrification is the increased adoption of electric end-use technologies. Utilities and governments see electrification as a way to reach their energy, climate, and sustainability goals. This E Source white paper can help organizations develop electrification strategies that benefit everyone.
White paper
E Source announces winners of the 2020 Utility Ad Awards Contest
Sannie Sieper | September 8, 2020
This press release announces the winners of the 2020 E Source Utility Ad Awards Contest. We recognized this year’s top utilities for creativity as well as demonstrated success in areas such as increased brand awareness, website traffic, and program participation.
Press release
The winners of the 2020 E Source Utility Ad Awards Contest
Jessica Bailis | September 8, 2020
This year, E Source encouraged utilities to submit their most effective and creative marketing campaigns across six categories. Join this web conference as we recognize the winners of the 2020 E Source Utility Ad Awards Contest.
Online event
E Source expands data science and AI capabilities with acquisition of StrategyWise
Sannie Sieper | July 20, 2020
This press release announces the E Source acquisition of artificial intelligence (AI) and machine-learning company StrategyWise, the latest in a series of investments over the past year designed to expand E Source’s data science and AI capabilities.
Press release
E Source and Claritas join forces to help energy and water companies create more-powerful marketing campaigns through superior customer data
Sannie Sieper | June 10, 2020
This press release announces a new partnership between E Source and Claritas that will help energy and water utilities enhance traditional program designs and create powerful, targeted marketing campaigns.
Press release
Use microtargeting techniques to achieve your energy-efficiency goals
Rachel Cooper | June 25, 2020
COVID-19 has shaken up your customers; they don’t look the same as they did six months ago. To make sure your demand-side management programs achieve your savings goals, you’ll need to resegment your residential customers. Join us to learn how E Source and Claritas can help.
Online event
E Source announces 2020 Utility Ad Awards Contest
Sannie Sieper | April 29, 2020
This press release announces the opening of the 2020 E Source Utility Ad Awards Contest. This year, E Source is looking for utility ad campaigns that have generated results—such as increased brand awareness, website traffic, and program participation—while also being creative.
Press release
What utilities can do to positively affect their communities post-COVID-19
Jeffrey Daigle | April 21, 2020
It’s time for utilities to start planning for business post-COVID-19. You’ve already responded quickly to the COVID-19 crisis, and are continually promising the safe distribution of electricity, natural gas, and water into customers’ homes and businesses. But what should you do now?
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