Social media roundup: Q3 2024 trends from the top-performing utility posts
Utilities should be tracking social media metrics to understand:
- How often people interact with their content
- How interested people are in their content
- How familiar their audience is with utility products, programs, and services
To stay on top of trends, we monitor over 150 utility social media accounts across the US and Canada and publish a monthly report for members of certain E Source subscriptions. We also publicly highlight some social successes in a quarterly blog post.