Online event

Using data to drive your business customer marketing decisions

<p>The E Source Business Customer Insights Center uncovers insights about US business customers&#039; energy-related priorities, preferences, and interests. During this web conference, we&#039;ll reveal the tool&#039;s newest updates and present some intriguing data trends.</p>
May 29, 2018 | 8:00 am-9:00 am EDT

NOTE: This event has already taken place. See below for recording, event description, and link to download the presentation slides.

Download web conference slides (PDF)

Join us as we reveal the latest updates to the E Source Business Customer Insights Center, our tool that provides utility companies with data from the E Source Gap and Priority Benchmarks about the energy-management needs and attitudes of specific business consumer sectors. During this web conference, we’ll review the tool’s newest features and present some intriguing data trends related to interest in business customer programs and non-energy-efficiency products and services.

You’ll learn how to:

  • Use data from the tool to inform marketing, communications, and program-planning decisions
  • Compare specific business customer sizes and sectors and see how they differ among energy-efficiency and product/service interest
  • More effectively utilize the tool if you’re already a user

Speakers:

Luke Currin, Senior Manager, Marketing and Communications, E Source

Rachel Cooper, Lead Analyst, Market Research, E Source

For more information about attending this event, please email us or call 1-800-ESOURCE (1-800-376-8723).

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Rachel Cooper