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Are you starting to shift to renewables but don't know how to tell customers that the transition takes time? Take a look at our examples from utilities that use websites, white papers, social media, and TV ads to educate their customers about balancing resources on the grid.
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With the cost of energy rising, it’s time to rethink your rate communication strategy so you can offer customers proactive communications before rate increases show up on their bills. Communicate the news clearly and directly, and frame it as a story where your customers play a leading role.
Energy efficiency is always in season. But when extreme high and low temperatures hit in summer and winter, utilities’ messaging machines go into overdrive. Check out our tips for designing seasonal messaging that connects with all customers.
Utility professionals gathered at the E Source Forum 2023 to take part in marketing and communications sessions. Topics of discussion included engaging low-income customers, shaping campaigns with market research data, maintaining business customer relationships, and holding customers' attention.
Implementing a new business technology can be a complex process that affects staff and customers. But a well-designed communication campaign that includes customer engagement and organizational change management activities can help the implementation go smoothly. Check out our five tips for success.
An Ask E Source answer
With the cost of energy rising, it’s time to rethink your rate communication strategy so you can offer customers proactive communications before rate increases show up on their bills. Communicate the news clearly and directly, and frame it as a story where your customers play a leading role.
Engage customers with unique stories
Storytelling is an important tool to help your utility connect with its residential and business customers’ values, senses, and emotions. Use these eight frameworks to get started.
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From model homes showcasing the latest efficiency technologies to community events, exhibits, website articles, social media posts, and statewide school curricula, utilities use old-school and new-school methods to teach customers about energy efficiency.
A public E Source Google spreadsheet
We’re tracking utilities’ responses to COVID-19. You’ve been doing a lot to communicate with, protect, and support your customers, employees, and community. You’re moving fast and we’re missing some admirable efforts. Add your goodwill to this public spreadsheet. And see what your peers are doing.
If you want to remain relevant and engage with your customers on social media platforms, you have to keep up with social media trends. But we know that’s a daunting task. So we did the work for you.
