Understanding customer differences is the first step
Traditionally, utilities have approached customers as equals, offering them one-size-fits-all solutions. But equality doesn’t equal fairness. You need to be offering tailored solutions to your customers to improve energy equity. Learn how in this report.
During COVID-19, utilities have the unique opportunity to improve how they engage with customers in a more personal and proactive way. Utilities can use quantitative and qualitative data to understand their customers as individuals—or as an audience of one—and predict which actions they’ll take.
Utility-focused data science company E Source introduces its new logo and website, designed to bring its newly acquired companies under the E Source brand.
BGE, Enbridge Gas, LG&E and KU, PEPCO Holdings Inc., Southern California Gas Co., and WPPI Energy take top honors
This press release announces the winners of the 2020 E Source Utility Ad Awards Contest. We recognized this year’s top utilities for creativity as well as demonstrated success in areas such as increased brand awareness, website traffic, and program participation.
Project for Colorado Energy Office will help state meet goal of nearly 1 million EVs on the road by 2030
This press release describes the research E Source conducted for the Colorado Energy Office. The Colorado Electric Vehicle Education and Awareness Roadmap identifies barriers to electric vehicle adoption and highlights messaging strategies that will help the state overcome such hurdles.
An Ask E Source answer
From model homes showcasing the latest efficiency technologies to community events, exhibits, website articles, social media posts, and statewide school curricula, utilities use old-school and new-school methods to teach customers about energy efficiency.
This press release announces the E Source acquisition of artificial intelligence (AI) and machine-learning company StrategyWise, the latest in a series of investments over the past year designed to expand E Source’s data science and AI capabilities.
E Source will use Claritas’s PRIZM® Premier segmentation tool to help its clients identify and reach the right customers with the right offerings
This press release announces a new partnership between E Source and Claritas that will help energy and water utilities enhance traditional program designs and create powerful, targeted marketing campaigns.
Utilities can submit print, radio, TV, outdoor, and digital ads
This press release announces the opening of the 2020 E Source Utility Ad Awards Contest. This year, E Source is looking for utility ad campaigns that have generated results—such as increased brand awareness, website traffic, and program participation—while also being creative.
It’s time for utilities to start planning for business post-COVID-19. You’ve already responded quickly to the COVID-19 crisis, and are continually promising the safe distribution of electricity, natural gas, and water into customers’ homes and businesses. But what should you do now?
