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Every new technology must cross the “chasm of death” before it can take off and penetrate the market at scale, according to Brian Barnacle of Energy Solutions. Watch this excerpt from the 2017 E Source Forum to learn more about the difficulties and opportunities associated with market development.
Sign up for E Source's upcoming bill redesign web conference on June 26, 2018, to learn how to better design your utility bill to serve customers' needs. We'll discuss our recent ethnographic market research, customer-centric design-thinking approaches, and more.
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Wondering what demand response (DR) is and whether you should be doing it at your utility? We provide the basics of DR and explain the short- and long-term benefits to utilities and their customers alike.
Part of the Next Generation of Energy Savings project
Since Thomas Edison's incandescent lamp became commercially available more than a century ago, technological advances and federal regulations have shaped lighting's path. Our infographic shows you the journey, including major milestones, where the market is now, and where it's headed.
In-context research is the best way to build empathy and a high-fidelity understanding of how people interact with your offerings and what drives their preferences. In this Forum 2017 video excerpt, Tom Rosholt of Morspace Inc. talks about why utilities need to implement an empathetic approach.
In April 2018, we brought Tennessee Valley utility peers together for a day of collaboration focused exclusively on your LPC, your customers, and the changes taking place across the utility industry. Download the presentations from the event.
This E Source market research study provides utilities with critical customer insights as they consider changes to residential rate structures and pricing options.
Quick wins for cannabis cultivators and utilities
With the recent legalization of cannabis use in some states, cultivation facilities have rushed to increase production and gain market share, often overlooking energy efficiency in the process. Here we present nine tips for quickly and easily reducing the energy consumption of these facilities.
Upstream and midstream DSM programs work best when administrators can leverage a smaller per-unit incentive across total sales of an eligible measure. This report outlines when a measure is a good fit for upstream DSM approaches and why administrators should consider these channels.
Quantifying non-energy benefits can help energy managers get the go-ahead for an energy-efficiency project.