Understanding customer differences is the first step
Traditionally, utilities have approached customers as equals, offering them one-size-fits-all solutions. But equality doesn’t equal fairness. You need to be offering tailored solutions to your customers to improve energy equity. Learn how in this report.
Utility-focused data science company E Source introduces its new logo and website, designed to bring its newly acquired companies under the E Source brand.
BGE, Enbridge Gas, LG&E and KU, PEPCO Holdings Inc., Southern California Gas Co., and WPPI Energy take top honors
This press release announces the winners of the 2020 E Source Utility Ad Awards Contest. We recognized this year’s top utilities for creativity as well as demonstrated success in areas such as increased brand awareness, website traffic, and program participation.
This press release announces the E Source acquisition of artificial intelligence (AI) and machine-learning company StrategyWise, the latest in a series of investments over the past year designed to expand E Source’s data science and AI capabilities.
E Source will use Claritas’s PRIZM® Premier segmentation tool to help its clients identify and reach the right customers with the right offerings
This press release announces a new partnership between E Source and Claritas that will help energy and water utilities enhance traditional program designs and create powerful, targeted marketing campaigns.
Utilities can submit print, radio, TV, outdoor, and digital ads
This press release announces the opening of the 2020 E Source Utility Ad Awards Contest. This year, E Source is looking for utility ad campaigns that have generated results—such as increased brand awareness, website traffic, and program participation—while also being creative.
It’s time for utilities to start planning for business post-COVID-19. You’ve already responded quickly to the COVID-19 crisis, and are continually promising the safe distribution of electricity, natural gas, and water into customers’ homes and businesses. But what should you do now?
A public E Source Google spreadsheet
We’re tracking utilities’ responses to COVID-19. You’ve been doing a lot to communicate with, protect, and support your customers, employees, and community. You’re moving fast and we’re missing some admirable efforts. Add your goodwill to this public spreadsheet. And see what your peers are doing.
This press release announces the E Source acquisition of TROVE Predictive Data Science, which delivers data-driven artificial intelligence solutions for utilities’ customer- and infrastructure-related challenges.
This press release announces the E Source acquisition of UtiliWorks, a professional services advisory firm that focuses on the water, electric, and gas utility markets.
