Most recent content on this topic
How do residential customers typically pay their bills?
Laura Ruff, Rachel Cooper | July 2, 2018
Curious as to how residential customers prefer to pay their bills with other service providers? Our report, which uses data from the Claritas Technology Behavior Track and Energy Behavior Track studies, looks into the channels customers use to pay their electric, Internet, TV, and phone bills.
How do you attract next-generation utility customers?
Keenan Samuelson | January 24, 2018
Utilities may be the only companies that can deliver energy, but they're not the only ones that can deliver energy-related experiences. New competitors are entering the market almost every day, edging out utilities.
5 shifts in consumer expectations that will affect your CX strategy
Keenan Samuelson | January 23, 2018
Future customers’ behaviors and expectations will be much different than past customers’, and utility companies will need to adapt. E Source analyst Keenan Samuelson talks about how shifts in consumer psychology and advancements in technology have created a new kind of utility customer.
TN Valley LPC Leaders Group Call: Marketing and Programs to Reach Low-Income Customers
Courtney Welch | January 25, 2018
Mark your calendars to join E Source and your peers for the next Tennessee Valley LPC Leaders Group Call. During this call, you'll have the opportunity to discuss low-income programs and marketing strategies with other general managers from Tennessee Valley.
The future of utility customer experience
Keenan Samuelson | December 14, 2017
Customer expectations are expanding. Yesterday’s future technologies are today’s realities. Through this web conference, you'll unearth the implications of a shifting competitive landscape that will alter the customer experience you need to deliver.
Customers Who View Their Utility as Supportive of Solar Energy Report Higher Satisfaction
Sarah Hutson, Rachel Cooper | December 7, 2016
Customers who see their utility as solar-supportive of solar energy are more likely to give their electric provider an excellent rating. You may ask yourself how this shakes out among various groups of residential customers. This infographic highlights attributes of those who give high ratings.
Leverage Smart Home Technology to Build New Customer Connections
Sarah Howie, Essie Snell, Jeffrey Daigle, Ryan Odell | February 9, 2017
Smart home technologies provide utilities with the opportunity to embrace and meet a diverse array of goals. Join us as E Source experts from several topical practice areas take a look at this exciting technology family through a customer-focused lens.
Does Political Affiliation Shape Energy-Related Actions and Perceptions?
Sarah Hutson | November 7, 2016
Using new 2016 Nielsen Energy Behavior Track Survey data, we wanted to understand whether self-reported political affiliation shapes program participation, support of renewables, and energy provider perceptions. Turns out, Republicans, Democrats, and independents have more in common than they think!
Become a Customer-Focused Organization: Real-World Examples
Chad Garrett | November 17, 2016
We'll share our experience conducting market research for utilities as well as lessons we've learned from transforming insights into action. With our partner Qualtrics, we'll present case studies from non-utility companies that show how leading firms are using research to advance their objectives.
Bringing Big Data Down to Earth (recording)
Jeffrey Daigle | July 28, 2016
The era of big data is here, and companies that effectively analyze and act on this treasure trove of information are turning megabytes into dollars. Join us to learn about big data’s potential in the energy industry and how you can start using it to drive results.
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