Utility Marketing Survey
Review of Utility Midstream Programs
This first-of-its-kind, voice-of-the-utility study of midstream incentive programs utilizes qualitative feedback to discern what makes midstream programs successful compared to their downstream counterparts. Our findings include best practices for midstream program design, cost-effectiveness, and program tracking and evaluation.
Contact Center Performance
Utility Branding Survey
Utility marketing and communications teams must develop and manage their corporate brand while ensuring that all communications have a voice, look, and feel that’s consistent with your brand. The E Source Utility Branding Survey collects information on brand resources, development, communications, and measurement. Our analysis of industry trends will help you improve your overall brand strategy.
Utility Marketing Strategy Assessment
Utility Marketing Strategy Assessment
Exploring energy equity frameworks and definitions
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Catherine Forrest
Catherine Forrest (she/her/hers) is responsible for strategic planning, team management, and project execution for the editorial team within the research department. She manages and oversees a staff of writing, editing, and content strategy experts who bring E Source’s research to the customer.Before joining E Source, Catherine accumulated two decades of editorial and production experience in academic, scholarly, and research publications. Catherine holds a BA in English and modern languages from Bowie State University and is a board-certified Editor in the Life Sciences.
E Source announces top utilities in large business customer satisfaction
The Business Customer Satisfaction Study (formerly the E Source Large Business Gap and Priority Benchmark), now in its fourth year, identified reliability in 2012 as the most important attribute that large business customers want from their utilities. The results are based on survey responses from more than 1,600 large business customers of 17 US utilities.
E Source completes utility industry’s first omnichannel study
E Source recently released findings from its industry-first Omnichannel Survey. By gathering omnichannel data from 51 electric and natural gas utilities in the US and Canada, as well as insights from more than 800 residential utility customers, E Source illuminated the gaps between customer and utility perceptions of omnichannel experiences across eight customer-facing channels.
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