External communications
Most recent content on this topic
What Canadian Customer Insights Does E Source Offer?
Luke Currin, Rachel Cooper | December 10, 2018
Which of your customers want an electric car? What are their communication preferences and online behaviors? The E Source Canadian Residential Customer Insights Center answers these questions and many more. Join this web conference to learn what consumer insights you can access through this tool.
Virtual event
Forum Video: SaskPower's Winning Combo of Analog and Digital Marketing
Joy Herbers | February 26, 2019
At the 2017 E Source Forum, Todd Lazurca, manager of communication services at SaskPower, talked about blending analog and digital content to create experiences for customers. Watch a video excerpt of Lazurca's Forum session to learn more about the utility's successful safety campaigns.
Report
Are We Getting Utility Bill Designs All Wrong?
Bill LeBlanc | June 13, 2018
Sign up for E Source's upcoming bill redesign web conference on June 26, 2018, to learn how to better design your utility bill to serve customers' needs. We'll discuss our recent ethnographic market research, customer-centric design-thinking approaches, and more.
Newsletter
Radically Redesign Your Utility’s Customer Bill Using Design Thinking
Bill LeBlanc | June 26, 2018
Through recent ethnographic research, E Source revealed major conflicts between how utilities design their bills and the information customers want. We've transformed the bill redesign process and are looking for utilities to partner with us for their redesign efforts. Sign up to learn more.
Virtual event
Educating US customers about the benefits of HEM
Rachel Cooper | April 23, 2018
US utilities have an opportunity to educate customers who are interested in home energy management (HEM) on the potential benefits of the smart home, including the ability to monitor and reduce their energy use. Our infographic explains which customers to target and how to reach them; check it out!
Report
IESO Engages Remote Populations by Building Trust and Getting Community Buy-In
Jordan Whiddon | March 6, 2018
From 2013 to 2015, the IESO ran the Aboriginal Conservation Program (ACP). At the 2017 E Source Forum, program manager Katie Fotheringham talked about the challenges the organization faced when implementing the ACP and the strategies it employed to achieve over 8 GWh in verified net savings.
Report
Huntsville Utilities Knows How to Win Back Customers
Lisa Schulte | February 1, 2018
When Huntsville Utilities’ customers began driving to its office because it was quicker than calling customer service, the utility knew it needed to make some changes. Customer service manager Kim Torres explains the tactics Huntsville Utilities used to rebuild its relationship with customers.
Report
A recipe for mobile app success
Meredith Ledbetter | January 25, 2018
Technology is becoming more mobile, and utilities can capitalize on the trend by developing multifunctional apps that engage customers and enhance their customer experience.
Report
Innovations in B2B Marketing & Communications
Sarah Howie | July 12, 2017
Business digital marketing and communications trends are on the move. Are you prepared to keep pace? Where can you jump ahead? Join us for this “Innovations in ...” web conference to get the skinny on trends from inside and outside the utility industry.
Virtual event
E Source customer experience glossary
Jeffrey Daigle, Eryc Eyl, Keenan Samuelson | January 26, 2021
This glossary of customer experience (CX) terms will help you understand common CX buzzwords that you may be unfamiliar with. We'll continue to make updates, and we encourage you to send us your definitions. We're all better off when we're speaking the same language!
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