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Channels, goals, and resources: Highlights from the 2021 Social Media Survey
The E Source 2021 Social Media Survey uncovered the social media strategies, support structures, and approaches to content creation of nearly 30 utilities. In this summary of some key results, learn about the goals utilities have for social media and how they organize their social media efforts.
How do you use customer testimonials to promote residential energy-efficiency programs?
An Ask E Source answer
Testimonials can be an authentic, empathetic, and trust-building tactic for reaching your customers. These utility examples and best practices will help you devise a plan for using testimonials to boost participation in your energy-efficiency programs.
2020 trends in social media
If you want to remain relevant and engage with your customers on social media platforms, you have to keep up with social media trends. But we know that’s a daunting task. So we did the work for you.
How are utilities engaging customers on social media?
The 2018 E Source Social Media Survey revealed which social media channels utilities are using to connect with their customers as well as the most successful techniques utilities have developed for boosting engagement on social media. Check out our infographic to learn more!
Brand storytelling on social media
An exchange for members of the Tennessee Valley Public Power Association
Storytelling is a powerful method for engaging customers, and social media is an effective channel to tell those stories about your brand. Join this exchange to learn about social media trends and industry best practices for storytelling.
Social media roundup: Q4 trends from the top-performing utility posts
Utilities should track social media metrics to see how often people interact with their content and how aware customers are of utility offerings. Here are some trends from the past three months and an award-winning campaign by Alabama Power Company.
Social media roundup: Q3 trends from the top-performing utility posts
Utilities should track social media metrics to see how often people interact with their content and how aware customers are of utility offerings. Here are some trends from the past three months and an audience-centric strategy from ComEd.
Social media roundup: Q2 trends from the top-performing utility posts
Utilities should be tracking social media metrics to see how often people interact with their content and how aware customers are of utility offerings. Follow along to learn about the top trends from Q2 and how you can keep up with utility social media trends month to month.
Social media roundup: First-quarter trends from the top-performing utility posts
Utilities should be tracking social media metrics to see how often people interact with their content and how aware they are of the utility’s offerings. We publish a monthly report that tracks over 150 utility social media accounts and are highlighting the top trends in a quarterly blog post.