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Energy AdVision
This robust database will change the way you develop your marketing campaigns. This first-of-its-kind, interactive, searchable database allows you to examine over 8,500 utility advertisements for all types of products, programs, and services.
Utility Ad Awards
Learn more about the E Source Utility Ad Awards.
2020 trends in social media
If you want to remain relevant and engage with your customers on social media platforms, you have to keep up with social media trends. But we know that’s a daunting task. So we did the work for you.
Forum Video: SaskPower's Winning Combo of Analog and Digital Marketing
At the 2017 E Source Forum, Todd Lazurca, manager of communication services at SaskPower, talked about blending analog and digital content to create experiences for customers. Watch a video excerpt of Lazurca's Forum session to learn more about the utility's successful safety campaigns.
How are utilities engaging customers on social media?
The 2018 E Source Social Media Survey revealed which social media channels utilities are using to connect with their customers as well as the most successful techniques utilities have developed for boosting engagement on social media. Check out our infographic to learn more!
Brand storytelling on social media
An exchange for members of the Tennessee Valley Public Power Association
Storytelling is a powerful method for engaging customers, and social media is an effective channel to tell those stories about your brand. Join this exchange to learn about social media trends and industry best practices for storytelling.
Social media roundup: First-quarter trends from the top-performing utility posts
Utilities should be tracking social media metrics to see how often people interact with their content and how aware they are of the utility’s offerings. We publish a monthly report that tracks over 150 utility social media accounts and are highlighting the top trends in a quarterly blog post.