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With the cost of energy rising, it’s time to rethink your rate communication strategy so you can offer customers proactive communications before rate increases show up on their bills. Communicate the news clearly and directly, and frame it as a story where your customers play a leading role.
Insights from the 2024 Residential Electrification Survey
The E Source Residential Electrification Survey explores customer interest, readiness, and knowledge around electrification technologies. Learn what homeowners think about fuel-switching, what they understand about electrification, and what motivates them to buy new technologies.
Findings from the 2023 Electric Vehicle Residential Customer Survey
Utilities need to know more about future EV buyers to design effective marketing campaigns that reach them. Our latest report delivers insights on the next wave of EV buyers.
With storms becoming more prevalent and severe, teams must collaborate to deliver accurate and prompt communications to customers, but it can be challenging to coordinate the flow of information. We explain how solutions from E Source Data Science and the Corporate Communications Service can help.
Utility and customer strategies for wildfire mitigation and readiness
Learn how you can improve customer experience and reduce wildfire risk by openly communicating with your customers about your utility’s wildfire safety plans. Show customers what you’re doing to prevent fires and empower customers to do their own wildfire mitigation and preparation.
Read the submission terms for the E Source Utility Ad Awards Contest.
Energy efficiency is always in season. But when extreme high and low temperatures hit in summer and winter, utilities’ messaging machines go into overdrive. Check out our tips for designing seasonal messaging that connects with all customers.
The engagement and enthusiasm that was seen at the E Source Forum 2023 reaffirmed our industry’s dedication to continuous improvement and customer-centric innovation. In case you missed it, here are some highlights from the event.
Effective customer-centric communication strategies for reaching LMI customers
By understanding customers’ emotions at different billing touchpoints, your team can better communicate about high bills, rate increases, and billing assistance programs. In this report, we offer tips to create more-empathetic messaging in bill communications to low- and moderate-income customers.
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We offer tips on how residential customers can lower their energy use and save money on heating this winter. We cover measures that customers can do themselves to keep heat in and the cold out. And we list other measures that contractors can do for them.