Most recent content on this topic
E Source announces winners of the 2020 Utility Ad Awards Contest
Sannie Sieper | September 8, 2020
This press release announces the winners of the 2020 E Source Utility Ad Awards Contest. We recognized this year’s top utilities for creativity as well as demonstrated success in areas such as increased brand awareness, website traffic, and program participation.
E Source announces 2020 Utility Ad Awards Contest
Sannie Sieper | April 29, 2020
This press release announces the opening of the 2020 E Source Utility Ad Awards Contest. This year, E Source is looking for utility ad campaigns that have generated results—such as increased brand awareness, website traffic, and program participation—while also being creative.
Energy in the Context of Low-Income Customers' Lives: Insights from E Design 2020 Ethnographic Research
Adam Maxwell | November 21, 2019
Low-income customers have a lot on their plate, and they're not thinking about (and often don't know about) the energy-related services utilities can offer them. Through this web conference, you'll encounter video and audio clips of low-income customers talking about their energy challenges.
E Source Forum 2019 speaker interviews
January 8, 2020
Did you miss the 2019 E Source Forum? Or did you go but missed a session or two? Watch these short video interviews of some of the Forum 2019 speakers to learn more about the technology, DSM, marketing, communications, CX, account management, and distributed energy topics they covered.
How can I build trust with SMB customers?
In this Ask E Source answer, we share data insights into how small and midsize business customers view energy-efficiency programs, types of initiatives that build trust, and examples of how other utilities have used marketing campaigns.
E Source answer
How Do You Use Customer Testimonials to Promote Residential Energy-Efficiency Programs?
Testimonials can be an authentic, empathetic, and trust-building tactic for reaching your customers. These utility examples and best practices will help you devise a plan for using testimonials to boost participation in your energy-efficiency programs.
E Source answer
E Source Utility Ad Awards contest winners 2016
December 31, 2016
View the winners of the E Source Utility Ad Awards Contest 2016.