Segmentation
Most recent content on this topic
What utilities can do to positively affect their communities post-COVID-19
It’s time for utilities to start planning for business post-COVID-19. You’ve already responded quickly to the COVID-19 crisis, and are continually promising the safe distribution of electricity, natural gas, and water into customers’ homes and businesses. But what should you do now?
Exploring business customer nuances
Your business customers are unique, so you’re not likely to find a one-size-fits-all approach to serving them. We’ll share trends and insights gleaned from our market research studies that will help you strategize by business type.
Why and how utilities should accelerate the EV revolution
Even with more electric vehicle (EV) sales, customer awareness of EVs hasn’t grown in four years. Find out how you can increase EV adoption through marketing strategies, and see how Evergy earned 2,000% growth in new EV drivers through experiential marketing.
Redefining the Low-Income Customer Experience
Join us for this one-hour web conference to learn how companies use market research, segmentation, customer journey mapping, innovative marketing techniques, and internal alignment to better understand and support low-income customers.
What Canadian Customer Insights Does E Source Offer?
Which of your customers want an electric car? What are their communication preferences and online behaviors? The E Source Canadian Residential Customer Insights Center answers these questions and many more. Join this web conference to learn what consumer insights you can access through this tool.
How Do Residential Customers Typically Pay Their Bills?
Curious as to how residential customers prefer to pay their bills with other service providers? Our report, which uses data from the 2017 Claritas Technology Behavior Track and Energy Behavior Track studies, looks into the channels customers use to pay their electric, Internet, TV, and phone bills.
TN Valley LPC Leaders Group Call: Marketing and Programs to Reach Low-Income Customers
Mark your calendars to join E Source and your peers for the next Tennessee Valley LPC Leaders Group Call. During this call, you'll have the opportunity to discuss low-income programs and marketing strategies with other general managers from Tennessee Valley.
Low-Income Customers: Reaching This Hard-to-Reach Customer Segment
Low-income customers are a challenging residential segment for utilities to reach, but it's time for these customers not to be seen as a problematic credit and collections issue but rather as a strategic advantage for utilities. Check out our advice on customizing programs for this customer segment.
Using Segmentation to Personalize Low-Income Program Outreach and Increase Participation
We recently completed research into New England's low-income population. Read a summary of our findings and some suggested next steps for improving outreach efforts and boosting participation.
Customers Who View Their Utility as Supportive of Solar Energy Report Higher Satisfaction
Customers who see their utility as solar-supportive of solar energy are more likely to give their electric provider an excellent rating. You may ask yourself how this shakes out among various groups of residential customers. This infographic highlights attributes of those who give high ratings.
