Segmentation
Most recent content on this topic
Connect with utility customers like they’re an audience of one
Rachel Buckley | November 19, 2020
During COVID-19, utilities have the unique opportunity to improve how they engage with customers in a more personal and proactive way. Utilities can use quantitative and qualitative data to understand their customers as individuals—or as an audience of one—and predict which actions they’ll take.
Newsletter
The top 10 sessions from the 2020 E Source Forum
Jeremy Fischer | October 26, 2020
At this year’s E Source Forum, we featured 27 sessions across two days and four themes: postpandemic recovery, decarbonization, utility of the future, and serving vulnerable communities. Find out which sessions were most popular, catch up on the key takeaways, and watch the session recordings.
Report
E Source and Claritas join forces to help energy and water companies create more-powerful marketing campaigns through superior customer data
Sannie Sieper | June 10, 2020
This press release announces a new partnership between E Source and Claritas that will help energy and water utilities enhance traditional program designs and create powerful, targeted marketing campaigns.
Use microtargeting techniques to achieve your energy-efficiency goals
Rachel Cooper | June 25, 2020
COVID-19 has shaken up your customers; they don’t look the same as they did six months ago. To make sure your demand-side management programs achieve your savings goals, you’ll need to resegment your residential customers. Join us to learn how E Source and Claritas can help.
Virtual event
What utilities can do to positively affect their communities post-COVID-19
Jeffrey Daigle | April 21, 2020
It’s time for utilities to start planning for business post-COVID-19. You’ve already responded quickly to the COVID-19 crisis, and are continually promising the safe distribution of electricity, natural gas, and water into customers’ homes and businesses. But what should you do now?
Newsletter
Exploring business customer nuances
Devin Fink | December 24, 2019
Your business customers are unique, so you’re not likely to find a one-size-fits-all approach to serving them. We’ll share trends and insights gleaned from our market research studies that will help you strategize by business type.
Report
Why and how utilities should accelerate the EV revolution
Shelby Kuenzli | June 26, 2019
Even with more electric vehicle (EV) sales, customer awareness of EVs hasn’t grown in four years. Find out how you can increase EV adoption through marketing strategies, and see how Evergy earned 2,000% growth in new EV drivers through experiential marketing.
Virtual event
Redefining the Low-Income Customer Experience
Lisa Markus | May 16, 2019
Join us for this one-hour web conference to learn how companies use market research, segmentation, customer journey mapping, innovative marketing techniques, and internal alignment to better understand and support low-income customers.
Virtual event
What Canadian Customer Insights Does E Source Offer?
Luke Currin, Rachel Cooper | December 10, 2018
Which of your customers want an electric car? What are their communication preferences and online behaviors? The E Source Canadian Residential Customer Insights Center answers these questions and many more. Join this web conference to learn what consumer insights you can access through this tool.
Virtual event
How do residential customers typically pay their bills?
Laura Ruff, Rachel Cooper | July 2, 2018
Curious as to how residential customers prefer to pay their bills with other service providers? Our report, which uses data from the Claritas Technology Behavior Track and Energy Behavior Track studies, looks into the channels customers use to pay their electric, Internet, TV, and phone bills.
Report
