Segmentation
Most recent content on this topic
E Source and Claritas join forces to help energy and water companies create more-powerful marketing campaigns through superior customer data
Sannie Sieper | June 10, 2020
This press release announces a new partnership between E Source and Claritas that will help energy and water utilities enhance traditional program designs and create powerful, targeted marketing campaigns.
Beneficial electrification 101: Workshop
Courtney Welch | August 25, 2020
Electrification is a major topic for utilities. However, some elements of it are still uncertain. In this 101-level event, we’ll focus on the building blocks needed to create a beneficial-electrification strategy.
Virtual event
Use microtargeting techniques to achieve your energy-efficiency goals
Rachel Cooper | June 25, 2020
COVID-19 has shaken up your customers; they don’t look the same as they did six months ago. To make sure your demand-side management programs achieve your savings goals, you’ll need to resegment your residential customers. Join us to learn how E Source and Claritas can help.
Virtual event
What utilities can do to positively affect their communities post-COVID-19
Jeffrey Daigle | April 21, 2020
It’s time for utilities to start planning for business post-COVID-19. You’ve already responded quickly to the COVID-19 crisis, and are continually promising the safe distribution of electricity, natural gas, and water into customers’ homes and businesses. But what should you do now?
Newsletter
Exploring business customer nuances
Devin Fink | December 24, 2019
Your business customers are unique, so you’re not likely to find a one-size-fits-all approach to serving them. We’ll share trends and insights gleaned from our market research studies that will help you strategize by business type.
Report
Why and how utilities should accelerate the EV revolution
Shelby Kuenzli | June 26, 2019
Even with more electric vehicle (EV) sales, customer awareness of EVs hasn’t grown in four years. Find out how you can increase EV adoption through marketing strategies, and see how Evergy earned 2,000% growth in new EV drivers through experiential marketing.
Virtual event
Redefining the Low-Income Customer Experience
Lisa Markus | May 16, 2019
Join us for this one-hour web conference to learn how companies use market research, segmentation, customer journey mapping, innovative marketing techniques, and internal alignment to better understand and support low-income customers.
Virtual event
What Canadian Customer Insights Does E Source Offer?
Luke Currin, Rachel Cooper | December 10, 2018
Which of your customers want an electric car? What are their communication preferences and online behaviors? The E Source Canadian Residential Customer Insights Center answers these questions and many more. Join this web conference to learn what consumer insights you can access through this tool.
Virtual event
How Do Residential Customers Typically Pay Their Bills?
Laura Ruff, Rachel Cooper | July 2, 2018
Curious as to how residential customers prefer to pay their bills with other service providers? Our report, which uses data from the 2017 Claritas Technology Behavior Track and Energy Behavior Track studies, looks into the channels customers use to pay their electric, Internet, TV, and phone bills.
Report
TN Valley LPC Leaders Group Call: Marketing and Programs to Reach Low-Income Customers
Courtney Welch | January 25, 2018
Mark your calendars to join E Source and your peers for the next Tennessee Valley LPC Leaders Group Call. During this call, you'll have the opportunity to discuss low-income programs and marketing strategies with other general managers from Tennessee Valley.
Virtual event
