Segmentation
Most recent content on this topic
Next-generation programs for an equitable clean-energy future
Tom Martin | May 18, 2021
Join us in this webinar to learn how you can use a data-driven approach to build cost-effective programs that deliver on the vision of a clean-energy future.
Virtual event
E Source launches electric vehicle data science consortium, empowering utilities by using data science to predict the future of electric transportation
Sannie Sieper | April 7, 2021
This press release announces the launch of E Source EV4Sight, a new electric vehicle data science consortium to continuously forecast the utility-specific impacts of electric transportation growth.
E Source launches OneInform to help utilities drive the next generation of customer programs
Sannie Sieper | March 9, 2021
This press release announces the launch of E Source OneInform, a new suite of machine-learning tools designed to revolutionize the way utilities manage and develop customer programs.
How utilities can accelerate the EV revolution
Sara Patnaude | March 15, 2021
Currently, less than 3% of households own an electric vehicle (EV). But what can utilities do to accelerate EV adoption? We think approachable advertising and strategic segmentation are the best places to focus your EV efforts.
Newsletter
Connect with utility customers like they’re an audience of one
Rachel Buckley | November 19, 2020
During COVID-19, utilities have the unique opportunity to improve how they engage with customers in a more personal and proactive way. Utilities can use quantitative and qualitative data to understand their customers as individuals—or as an audience of one—and predict which actions they’ll take.
Newsletter
The top 10 sessions from the 2020 E Source Forum
Jeremy Fischer | October 26, 2020
At this year’s E Source Forum, we featured 27 sessions across two days and four themes: postpandemic recovery, decarbonization, utility of the future, and serving vulnerable communities. Find out which sessions were most popular, catch up on the key takeaways, and watch the session recordings.
Report
E Source and Claritas join forces to help energy and water companies create more-powerful marketing campaigns through superior customer data
Sannie Sieper | June 10, 2020
This press release announces a new partnership between E Source and Claritas that will help energy and water utilities enhance traditional program designs and create powerful, targeted marketing campaigns.
Use microtargeting techniques to achieve your energy-efficiency goals
Rachel Cooper | June 25, 2020
COVID-19 has shaken up your customers; they don’t look the same as they did six months ago. To make sure your demand-side management programs achieve your savings goals, you’ll need to resegment your residential customers. Join us to learn how E Source and Claritas can help.
Virtual event
What utilities can do to positively affect their communities post-COVID-19
Jeffrey Daigle | April 21, 2020
It’s time for utilities to start planning for business post-COVID-19. You’ve already responded quickly to the COVID-19 crisis, and are continually promising the safe distribution of electricity, natural gas, and water into customers’ homes and businesses. But what should you do now?
Newsletter
Exploring business customer nuances
Devin Fink | December 24, 2019
Your business customers are unique, so you’re not likely to find a one-size-fits-all approach to serving them. We’ll share trends and insights gleaned from our market research studies that will help you strategize by business type.
Report
