Attitudes and perceptions
Most recent content on this topic
Energy in the Context of Low-Income Customers' Lives: Insights from E Design 2020 Ethnographic Research
Adam Maxwell | November 21, 2019
Low-income customers have a lot on their plate, and they're not thinking about (and often don't know about) the energy-related services utilities can offer them. Through this web conference, you'll encounter video and audio clips of low-income customers talking about their energy challenges.
Virtual event
Achievements in Utility Customer and Employee Experience: 2019 Winners
Lisa Schulte | January 8, 2020
After the Achievements in Utility Customer and Employee Experience session, ComEd's Arielle Resol talked about how the utility uses virtual reality modules for employee training and how the program helped increase employee satisfaction.
Report
Why and how utilities should accelerate the EV revolution
Shelby Kuenzli | June 26, 2019
Even with more electric vehicle (EV) sales, customer awareness of EVs hasn’t grown in four years. Find out how you can increase EV adoption through marketing strategies, and see how Evergy earned 2,000% growth in new EV drivers through experiential marketing.
Virtual event
What Canadian Customer Insights Does E Source Offer?
Luke Currin, Rachel Cooper | December 10, 2018
Which of your customers want an electric car? What are their communication preferences and online behaviors? The E Source Canadian Residential Customer Insights Center answers these questions and many more. Join this web conference to learn what consumer insights you can access through this tool.
Virtual event
Advice for Keeping Large Business Customers Engaged and Enrolled in Utility-Run Programs
Kevin Andrews | February 14, 2018
Watch E Source senior research analyst Kevin Andrews present the results of the 2016 E Source Large Business Gap and Priority Benchmark and suggest ways to combat the opt-out trend by encouraging large customers to participate in utility-run efficiency programs.
Report
Huntsville Utilities Knows How to Win Back Customers
Lisa Schulte | February 1, 2018
When Huntsville Utilities’ customers began driving to its office because it was quicker than calling customer service, the utility knew it needed to make some changes. Customer service manager Kim Torres explains the tactics Huntsville Utilities used to rebuild its relationship with customers.
Report
How do you attract next-generation utility customers?
Keenan Samuelson | January 24, 2018
Utilities may be the only companies that can deliver energy, but they're not the only ones that can deliver energy-related experiences. New competitors are entering the market almost every day, edging out utilities.
Newsletter
5 Shifts in Consumer Expectations That Will Affect Your CX Strategy
Keenan Samuelson | January 23, 2018
Future customers’ behaviors and expectations will be much different than past customers’, and utility companies will need to adapt. E Source analyst Keenan Samuelson talks about how shifts in consumer psychology and advancements in technology have created a new kind of utility customer.
Report
Does Political Affiliation Shape Energy-Related Actions and Perceptions?
Sarah Hutson | November 7, 2016
Using new 2016 Nielsen Energy Behavior Track Survey data, we wanted to understand whether self-reported political affiliation shapes program participation, support of renewables, and energy provider perceptions. Turns out, Republicans, Democrats, and independents have more in common than they think!
Report
Omnichannel Survey
E Source assessed the omnichannel efforts of the utility industry across eight customer-facing channels. Our survey looks at the health and integration of those channels from a representative sample of US and Canadian residential customers and their utilities. E Source members can view the results.
