Bringing equity into utility branding

October 30, 2024 | 10:00 am - 11:00 am EST

NOTE: This event has already taken place. See below for event description.

Equality means treating everyone the same. Equity means treating people the way they need you to based on their unique conditions and circumstances. Your priorities are empowering and including communities in decision-making, administering impactful energy affordability and equity initiatives, and ensuring your utility operations and customer-side programs have equitable, positive outcomes. But it’s also important to communicate, market, and even brand your affordability and equity efforts.
This is an E Source exchange. It’s an online conversation where you can share ideas on specific topics with other utility professionals. In this exchange, we’ll bring together utility peers to discuss the intersections of equity and marketing efforts.
This exchange will cover:

• Marketing options for low- and moderate-income programs
• Examples of utility efforts around communicating financial assistance and outreach
• Additional resources provided by E Source that members can leverage
• Guest speakers’ insights about their equity and marketing efforts

Moderators:
Angelica Pereira, Solution Director, Marketing and Communications & Account Management, E Source
Patrick Woodworth, Research Analyst, Research and Advisory, E Source
Tanya Laing Gahr, Manager, Community & Indigenous Initiatives, FortisBC

Questions about this event? Send us a message.