online event

December 2024 Marketing and Communications Club: Insights from the Utility Marketing Strategy Assessment

December 5, 2024 | 9:00 am - 10:00 am EST

NOTE: This event has already taken place. See below for the slides and event description.

Utility marketers and communicators play a crucial role in building our sustainable future. You’re motivating residents and businesses to participate in programs, sign up for services, and buy products to make a sustainable future a reality.
But this responsibility comes with many challenges like:

  • Keeping up with the constantly changing world of social media and growing your company’s brand
  • Feeling uninspired and struggling to come up with clever and unique copy—especially when you’ve used all the energy-related puns related you can think of
  • Explaining your role to team members who might not understand your work as a marketer or communicator
  • Not knowing where to start when planning new campaigns
  • Wishing you could replicate the success of other utilities

Our team at E Source understands and has faced these challenges. And we’re here to help.
An E Source exchange is an online conversation where you can share ideas on specific topics with other utility professionals. In these exchanges, we’ll bring together a community of marketing and communications practitioners, managers, and strategists from utilities across the US and Canada. These quarterly exchanges will be a chance to support and learn from one another.
At these exchanges, you’ll:

  • Share ideas, discuss your struggles, and celebrate your wins
  • Receive insights into campaigns from leading utility marketers and communicators
  • Learn about the newest research, tools, and techniques to create campaigns

During our December Marketing and Communications Club meeting, we’ll review trends and insights from the E Source 2024 Utility Marketing Strategy Assessment. We’ll review the results for business and residential customers, and these results will help utilities determine their marketing maturity, compare their marketing maturity to peers across the industry, and improve the effectiveness of marketing efforts to better reach different customer groups.

Moderators:

Angelica Pereira, Solution Director, Marketing, Communications, and Account Management, E Source
Paige Martin Cox, Lead Analyst, Market Research, E Source

Questions about this event? Send us a message.