online event

February 2024 Account Management Network: Building a framework for business customer segmenting

February 21, 2024 | 9:00 am - 10:00 am EST

Join your peers in account management to discuss exciting findings from the E Source 2023 Account Management Assessment. Through this survey, we collect data and provide best practices in four key areas of account management:

  • Business customer experience and satisfaction
  • Account management structure
  • Business customer engagement
  • Account and sector planning

We’ll share findings from the survey and discuss topics related to:

  • Tiered approaches to the business customer market—from managed key accounts to small business customers.
  • Key information for each tier such as customer size, customer characteristics, staffing ratios, common goal areas, and segmentation.
  • How postpandemic trends have changed tiering practices and customer expectations.

The Account Management Network is our exchange series for account management leaders, account managers, and account management support teams. These events will be hosted by Scott Poole, who joins us after a 30-year career at Southern Company where he spent his time leading a 100-plus-employee account management organization. Each month we’ll bring together members of the E Source Account Management Service to discuss trending topics like tiering business accounts, business development and sales strategies, recruiting and training account managers, and other top concerns for key account teams.

By joining the network, you can:

  • Build a network of account managers and account management leaders
  • Ask your questions in person and get real-time feedback from other account managers and E Source experts
  • Have ongoing conversations about big initiatives and workshop your top business challenges
  • Discuss the long-term role of account managers and teams and how that role should evolve
  • Provide input on future network discussion topics

Moderator:

Scott Poole, Executive Consultant, E Source

Questions about this event? Send us a message.