online event

Maximize customer engagement with digital self-service tools for utilities

April 29, 2025 | 10:00 am - 11:00 am EST

NOTE: This event has already taken place. See below for event description.

Utilities are increasingly adopting digital tools to improve customer service and streamline operations. Whether you’re looking to optimize existing tools or promote new ones, this webinar will provide you with the strategies, case studies, and resources to make it happen.
This is an E Source exchange. It’s an online conversation where you can share ideas on specific topics with other utility professionals. In this exchange, we’ll bring together utility peers to discuss how to effectively market key tools like outage maps, rate comparison tools, payment assistance wizards, and energy usage audits to boost adoption and improve customer experience (CX).
We’ll cover:

  • Best practices and successful strategies from leading utilities. Hear how they effectively promoted self-service tools and increased customer engagement.
  • The top self-service tools that can make a big impact, including outage maps, rate comparison tools, rebate programs, energy usage audits, and customer preference centers.
  • How to market your self-service options like mobile apps and MyAccount through advertisements, campaigns, social media, and websites. Learn how to integrate these tools into a seamless customer journey.
  • Industry reports, case studies, and tools that can help you drive your digital tool strategy forward. Plus, discover how to use these resources to make informed decisions and improve your outreach efforts.

Speakers:
Laurie Day, Director, Customer Engagement Solutions, E Source
Kyle Rodriguez, Senior Analyst, Customer Engagement Solutions, E Source
Kimberly Davis, Senior Marketing Manager, Evergy
Courtney Prewitt, Digital Product Manager II, Evergy
Who should attend: Members of the E Source Residential Marketing Service, Business Marketing Service, Corporate Communications Service, and Digital Self-Service who are interested in maximizing customer engagement through digital self-service tools.
Interested in this event but can’t attend? Register anyway and we’ll notify you when the presentation and recording are ready for on-demand viewing. Questions about this event? Send us a message.

Submit for the Self-Service Ad Award<
Learn how to submit your best digital campaigns for the Self-Service category in the Utility Ad Awards. Showcase your utility's success and get the recognition it deserves.