Mapping a course for fleet electrification

Key takeaways

• It’s easier to bring business customers along on the fleet electrification journey and keep them engaged when you have a well-defined plan and vision for a shared future.
• A product roadmap is especially helpful when you’re entering a relatively new, technical, or rapidly changing market like transportation electrification.
• A journey map is helpful to better understand the customer experience, key moments of truth, and opportunities for adding or improving customer touchpoints.
• A capacity map is useful for planning and prioritizing fleet depot projects and setting realistic expectations about project lead times.