The 12 most impactful ways utility marketers can use AI

Key takeaways

  • AI technologies are getting more powerful and useful, but marketers won’t become obsolete; rather, they’ll be much more efficient and precise in their work.
  • Text generation, graphic design, and data analytics are the most simple and powerful AI uses for marketers.
  • Marketers should take care to protect sensitive customer data when using AI. Other challenges with AI include producing inaccurate content, mistranslating content, and sounding robotic.

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