Prepare your key account customers for peak demand events

Key takeaways

• Large business customers participating in interruptible programs shouldn’t be surprised or unprepared for demand response (DR) events.
• But employee turnover and lack of regular peak events could mean customers are unfamiliar with what to do during an event.
• At least once a year, make sure participants know what to expect for communication and that they have a plan for load reduction.
• During an event, confirm that customers received the notification and monitor their performance in real time.
• After an event, share the event results with each key account and explain any incentives or penalties before their next bill. Gather customer feedback to improve future events.