Low-cost marketing strategies that work

Key takeaways

  • A good segmentation strategy is crucial to your marketing efforts because you’ll save money by targeting the right audience.
  • Build mutually beneficial partnerships with organizations and trade allies in your community to expand the reach of your marketing campaigns.
  • Be concise and creative in emails and social media posts to make your messaging stand out.
  • Cross-promote similar programs to make your marketing dollars go further.
  • Pitch articles or interviews to local radio and TV stations and community publications for earned media opportunities that provide free exposure.

We're sorry, but it looks like this page is not included in your company's subscription.This content is available only to utilities that subscribe to the following service:

  • Residential Marketing Service

To purchase this content or report a problem accessing it , please contact contact customer service.