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Social Media Survey

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How our heartbeats can help create better EV ads

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Host Bryan Jungers, director of mobility at E Source, talks with Laura Beavin-Yates, vice president of customer success for Immersion Neuroscience, and Rachel Cooper, director of E Source Market Research, to learn about a collaboration between Immersion Neuroscience and E Source that produced some exciting and useful results.

Which customers are likely to buy an EV within the next five years?

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How can you communicate support for solar while being realistic about its costs?

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Q:How can we show our support for solar while communicating with customers about its real costs to the utility?

A:To communicate your support for solar without ignoring its implications for overall system costs, it’s critical to first understand how your customers perceive your utility and its support for solar. It’s also important to understand what messages customers find favorable. To answer your question, we provide:

Achievements in Utility Customer and Employee Experience: 2019 winners

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The winners of this year’s Achievements in Utility Customer and Employee Experience spoke about the exceptional projects their utilities designed that delighted their customers and made a more enjoyable and supportive workplace for employees.

If you’re an E Source member, visit the E Source Forum 2019 page to download the presentations.

After the session, we asked Arielle Resol, social media analyst at ComEd, a few questions about her presentation. Check out her video responses below.

Taking a stance: How carbon-free commitments affect your brand and your business

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Want to watch other interviews with session speakers?

At the 2019 E Source Forum, we interviewed some of our session speakers about key points in their presentations.

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