In this Ask E Source answer, we share best practices for developing focused and broad customer personas within a utility.

In this episode of PowerTalking, we hear from Ted Schultz, E Source CEO, and Adam Maxwell, a managing director of E Source Management Consulting, as they compare the merits of ethnographic research and data science.

Utilities are evolving how they view and understand customers. We’ve come a long way from calling customers ratepayers and are on the journey to an Audience of One approach. Learn how E Source can help you match the right offer to the right customer ...