Most recent content on this topic
What Are Best Practices for Developing Customer Personas?
We look best practices for developing focused and broader customer personas within a utility.
Are We Getting Utility Bill Designs All Wrong?
Sign up for E Source's upcoming bill redesign web conference on June 26, 2018, to learn how to better design your utility bill to serve customers' needs. We'll discuss our recent ethnographic market research, customer-centric design-thinking approaches, and more.
Breaking Down Barriers to Innovation
E Source hosted over 160 utility innovators in Seattle, Washington, in early April for a conference focused on moving ideas into action. We got the chance to discuss common barriers to innovation and to collaborate with peers on how to overcome those barriers.
Using Journey Analytics to Create Utility-wide Efficiencies
In this video excerpt, Lauren Smith, executive VP at ClickFox, talks about how to analyze customer journeys so you can learn where they succeed and where they fail. You can then apply that intelligence to use cases across the utility to gain efficiencies and improve the customer experience.
Using Empathy Mapping to Design Better DSM Programs
How can empathy mapping help DSM program planners and managers meet customer needs? By putting them in their customers' shoes. At the 2017 E Source Forum, we hosted an empathy-mapping mini-workshop. Check out this infographic to feel like you were there!