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Utility Marketing Strategy Assessment

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Submitted by user (not verified) on

E Source customer experience glossary

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Submitted by Christina Bryson on

Top 10 customer-preferred utility website features

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Submitted by Christina Bryson on

Are you in the process of redesigning your utility website or prioritizing which website features to focus on first? E Source can help! Our research shows that providing a positive experience for the most important website features makes a good first impression with customers and keeps them coming back.

5 tips for creating an effective high-bill alert program

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Submitted by Dannah Moore on

Key takeaways

  • Use social media and other marketing tools to let your customers know about your high-bill alert program and how they can enroll.
  • Make self-service enrollment easy by using a preference center.
  • Let customers decide how they receive alerts and the bill amount that triggers an alert.
  • Supplement alerts with advice on how to save energy and where to get help when bills are too high.

Contents

Use social media to raise awareness of your high

The quilt for a better tomorrow: A metaphor for the Sustainable Utility

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Submitted by Joshua Sorensen on

Key takeaways

  • Like the art of quilting, the Sustainable Utility requires the input, talents, and cooperation of a group of unique people.
  • Utilities should approach their vision for a sustainable energy future like a group of quilters would.
  • The most important parts of your plan should be the people in your community; a stellar customer experience; environmental, social, and governance (ESG) pillars; and diversity, equity, inclusion (DEI).

How to make your utility programs more equitable

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Submitted by Dannah Moore on

Key takeaways

  • You can’t create equity without first defining it in your programs.
  • Don’t just collect demographic data; use it to improve equity.
  • Bring in partners from the community when you’re designing programs.

Contents

Create a definition of equity for your programs

Find a way to collect—and use—demographic data

Involve the community during program design

How can residential customers lower their winter heating bills?

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Submitted by Joshua Sorensen on

Q:You have helpful advice for saving energy in the summer, so I’m curious about saving energy in winter too. Do you have any advice for lowering heating bills that utilities could promote to customers?

A:Saving money on energy bills can be hard—especially in the winter, when we turn to heating our homes. But there are several things people can do to save money and stay comfortable.

What utilities can do to improve energy equity

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Submitted by Laura Jane Beausire on

Key takeaways

  • Traditionally, utilities have approached customers as equals, offering them one-size-fits-all solutions. But equality doesn’t equal fairness.
  • You need to offer equitable, tailored solutions to your customers, especially since more than one-third of US households are energy insecure.
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