Luba Abrams is an independent marketing and change management consultant. Prior to her role as a consultant, Luba worked at BGE for 13 years. She was initially recruited to oversee the marketing launch of BGE’s PeakRewards demand response initiative and residential and commercial energy efficiency programs. While at BGE, Luba held responsibility for Maryland Public Service Commission filings, managed a 150-person contact center, and rolled out BGE’s customer experience (CX) strategy prioritizing employee engagement. Under her leadership, BGE’s CX strategy rollout won the E Source 2021 Achievement in Employee Experience Award.

Before joining BGE, Luba was the senior director of marketing for USFoods, where she launched the company’s Sustainability Council. She also honed her marketing expertise working with companies like American Express, Time Inc., the Nielsen Company, and Procter & Gamble. Luba holds an MBA from the Yale School of Management.

Content by this author

Use data and collaboration to ensure the success of your crisis communications plan

Luba Abrams
March 26, 2024

With storms becoming more prevalent and severe, teams must collaborate to deliver accurate and prompt communications to customers, but it can be challenging to coordinate the flow of information. We explain how solutions from E Source Data Science and the Corporate Communications Service can help.

Use CX principles to create a customer-focused decarbonization strategy

Luba Abrams
February 8, 2024

Customer experience (CX) is a key piece to help utilities meet their decarbonization goals. Grounding your programs and offerings in CX helps you drive program participation and build beneficial relationships with your customers. Learn how to apply CX principles to your decarbonization strategy.

5 limitations for marketers to keep in mind when using AI

Luba Abrams
September 6, 2023

AI will transform how utility marketers do their jobs. The potential benefits for your team are huge, but there are still many caveats to consider before using the technology. If you plan to use AI at your utility, here are five limitations to consider.