Luba Abrams is an independent marketing and change management consultant. Prior to her role as a consultant, Luba worked at BGE for 13 years. She was initially recruited to oversee the marketing launch of BGE’s PeakRewards demand response initiative and residential and commercial energy efficiency programs. While at BGE, Luba held responsibility for Maryland Public Service Commission filings, managed a 150-person contact center, and rolled out BGE’s customer experience (CX) strategy prioritizing employee engagement. Under her leadership, BGE’s CX strategy rollout won the E Source 2021 Achievement in Employee Experience Award.
Before joining BGE, Luba was the senior director of marketing for USFoods, where she launched the company’s Sustainability Council. She also honed her marketing expertise working with companies like American Express, Time Inc., the Nielsen Company, and Procter & Gamble. Luba holds an MBA from the Yale School of Management.