On Decarbonization

Fuel-switching measures in TRMs pave the way for electrification

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Defining an ideal program strategy for portfolio optimization

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Use CX principles to create a customer-focused decarbonization strategy

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This report was authored by Luba Abrams, an independent marketing consultant. Prior to her role as a consultant, Luba worked at BGE for 13 years. She was initially recruited to oversee the marketing launch of BGE’s PeakRewards demand response initiative and residential and commercial energy efficiency programs.

Emily Roberson

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Emily Roberson is responsible for supporting utility partners that benefit from the E Source research and advisory events and memberships. She works closely with E Source collaborative members who are addressing challenges related to affordability, equity, customer experience, and customer program participation.

Mike Hedlund

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Mike Hedlund is a lead research analyst on the Customer Energy Solutions team. He focuses on technologies that enable energy efficiency and decarbonization. Prior to joining E Source, Mike worked for Xcel Energy performing engineering analysis to support demand-side management programs. Mike holds a BS in mechanical engineering from the University of Miami.

Brock Fisher

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Brock Fisher is a data analyst with a passion for powering innovation through data-driven solutions. He specializes in the development and enhancement of battery business model tools. Prior to joining E Source, Brock worked as a mechanical designer where he adapted and excelled in diverse roles. He also has experience as an efficiency specialist.Brock uses his expertise in engineering principles and data analysis techniques to optimize processes in the battery industry. He holds a B.Eng. in mechanical engineering from Dalhousie University.

Robbie Johnson

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Robbie Johnson researches demand-side management and demand response topics for electric and gas utilities. Before joining E Source as a lead research analyst, he spent over 10 years working in and around the sustainable buildings industry as an analyst, communicator, researcher, project manager, and utility energy efficiency program administrator.Robbie holds a master’s degree from the McCourt School of Public Policy at Georgetown University.

Malcolm Hansell

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Malcolm Hansell joins E Source as an analyst on the Customer Energy Solutions team. In this role, Malcolm investigates how organizations can use emerging and established technologies to further the energy transition, build beneficial electrification, and create utility program goals. He also completes tailored research, offering insights to utility and implementation teams to help them create better human outcomes. Prior to joining the team at E Source, Malcolm worked with an implementation team at EnergySolutions.

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